5 common types of websites (& how to create them in 2024) | Webflow Blog

5 common types of websites (& how to create them in 2024)

Discover all the tools, resources, and templates you need to build any type of website using Webflow’s no-code platform.

5 common types of websites (& how to create them in 2024)

5 common types of websites (& how to create them in 2024)

Discover all the tools, resources, and templates you need to build any type of website using Webflow’s no-code platform.

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Written by

Rease Rios
Senior Content Marketing Manager
Rease Rios

Different sites call for their own unique style of web design.

There are ecommerce sites designed to sell products or services. Small businesses create websites to showcase their talents and establish their brand online. Designers and artists use portfolio sites to show off their work and attract clients. Blogs allow individuals and brands to publish unique insights directly to their audiences. And personal websites are great for marketing yourself to prospective employers.

Let’s explore five popular types of websites along with best practices for designing them and helpful templates to get you started.

1. Ecommerce websites

Ecommerce websites allow users to shop for and purchase products or services online. Amazon, Bookshop, and other retailers that sell products through an online store are great examples of ecommerce sites. These websites make it easy to drop items in your cart and checkout using your credit card, a payment service like PayPal or an ecommerce platform like Shopify.

Ecommerce website design

Different types of website design call for different elements. When building an ecommerce website, you’ll need a shopping cart component that allows users to add and remove products and also lets you set pricing, offer deals, and establish discounts. You need a payment gateway so users can complete their transactions.

As you approach your ecommerce website design, it’s important to think about how your visitors will interact with your site. Chances are, you’ll want to offer discounts and promotions in the future, so build that functionality into your site from the beginning.

Make it easy for potential customers to find what they want in the least amount of clicks. You can keep the shopping experience streamlined by breaking the products in your ecommerce store into categories that visitors can filter by. Including a robust search functionality is a nice touch, too.

Don’t forget about product photos. Many different kinds of websites rely on great photography, but for ecommerce websites your photos can make or break your sales. Use high-quality images to ensure trust in your brand and showcase your current deals on the homepage as high up as you can.

Use ecommerce website templates to build in Webflow

Thankfully, Webflow makes ecommerce web design easy by combining great ecommerce templates with these complex tools in one easy-to-use package.

Using Webflow’s platform, you can easily create a unique ecommerce website without writing a single line of code. Start by selecting an ecommerce theme that matches your brand. You can then customize each element, add new components, and expand the vision with your content. You also can customize the checkout process, select a payment gateway, change the layout, and customize your transactional emails. Don’t forget to add your SSL to secure your shopping cart (included with Webflow). Finally, add video and other animations to set your ecommerce website apart.

2. Personal websites

Personal websites are for individuals who want to have an online presence to voice their opinion, help with job prospects, or establish their own personal brand.

Most personal websites are fairly simple, with images and a lot of text. Since personal websites are shared with friends, family, and colleagues manually, they don’t typically require any lead generation tools or SEO. However, if you plan to use your own website to promote yourself as a professional, it certainly doesn’t hurt to optimize your content to appear in search engines.

Personal website design

For this type of website, the design elements really depend on the purpose of your personal website. Will the site be something you share with friends and family just for fun or are you trying to build a brand? If it’s the latter, you’ll want to create a recognizable look and feel for your personal brand.

Next, decide if you’ll be selling services through your site or using it as a central place for your online presence. For the former, you’d need to set up landing pages with different service packages. For the latter, you could get away with just adding your contact information and encouraging potential clients to reach out.

Regardless of whether your website is for business or pleasure, a personal blog could be a nice addition. This way, you can frequently update your site by sharing your thoughts on your area of expertise or share your life through blog posts.

Use personal website templates to build in Webflow

Using Webflow, you can select an attractive personal website template, drop in some images and start crafting your personal website within minutes. All that is left is your fabulous content.

Since a personal website is, well, personal, you can do anything you like. Choose as fancy or as simple a design as you want. You can select colors and fonts that work and add your content to make it yours.

3. Portfolio websites

While similar to a personal site, this type of website is all about showcasing your professional work with the goal of winning clients.

A portfolio website is a canvas for designers, writers, videographers, artists, and other creative professionals. These types of websites exist to highlight specific skill sets and services that freelancers offer.

Portfolio website design

Typically, portfolio websites have a few unique features. To showcase your work, you might use slideshows, galleries, or portfolio animations. You can also embed videos depending on how you want to display your work.

Don’t feel like you have to display every project you’ve worked on. Select your best work and split the projects into categories, so it’s easy for your audience to find what they need. Be sure to highlight each project by telling the story behind it. You can also include details about what tools of your trade you’re familiar with, like a specific website builder, SaaS tool, or software.

Be sure to double check with your past clients before sharing their projects in your online portfolio — not all customers will want their proprietary designs featured. You can also limit access to your work by password protecting certain project web pages and asking serious clients to contact you for the password.

And while you’re at it — ask your previous customers to share their thoughts on your services. Including client testimonials on your portfolio website is a great way to let your satisfied customers sing your praises and sell your services for you.

Use portfolio website templates to build in Webflow

Even if you already know how to build a portfolio website, Webflow has unique features that make crafting your portfolio as straightforward as possible. For example, you can use templates to create a testimonial slider or set up a standard layout for your project pages. This way, you can quickly add in new testimonials and projects that match your site’s style.

Not sure how to get started? There are plenty of portfolio website templates available so you have a solid foundation that you can build upon and customize to your liking.

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Unleash your creativity on the web

Build completely custom, production-ready websites — or ultra-high-fidelity prototypes — without writing a line of code. Only with Webflow.

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Get started for free

4. Small business websites

A small business website provides an online presence so people can learn about a company, its employees, products, services, and culture. The goal of a small business website is to provide information so customers can reach you directly. Examples include local accounting firms, service providers (plumbers, HVAC, etc.), restaurants, and law offices.

Small business website design

Your small business website helps you convert visitors into customers. The design should match your company branding, along with your tone of voice. If you’re a local bar, your site might include photos of your business and focus on dark colors to give off smoky bar vibes. If you’re a small pet grooming business, your design will likely be brighter and full of pet photos.

Regardless of what type of business you are,your website should include your logo, preferred design elements, and quick and easy navigation for users to find areas on your website.

Always include an About Us page so visitors can quickly get to know your business. Ensure that your contact information is easily accessible so potential customers can get in touch. Small business websites also need to have SEO-friendly features so you drive search traffic to your site.

Use small business website templates to build in Webflow

Select a website template that represents your business. Keep things simple and focus on intuitive navigation. Be sure to choose colors, fonts, and other styles that match your brand. And don’t forget to add a clear CTA on your home page.

For more complex small business website design, consider working with a Webflow Expert who can build a robust site and customize it to your branding and the services you offer.

5. Blog websites

A blog website is regularly updated with relevant articles, videos, and photos meant to inform, entertain, and educate your audience. Blogs are sometimes platforms to voice an individual’s opinion, or a company may have one to offer valuable content to their customers. These types of websites can either put the main focus on the blog itself — centering the site around the regularly updated content — or be built into a larger website.

Blog website design

Blogs come in all shapes and sizes, but an essential element to any blog is organization. Your readers need a simple way to find items of interest, so good category-navigation (like sidebars on blog pages) is critical. Expert content and interesting opinions are also key. Check out our selection of great blog templates and tools to design any type of blog.

Often, blogs skip the large image slider at the top and get right to the content. Use visual elements (icons, photos, artistic design) to highlight a category or new piece of content. If you want to grow your audience, add a CTA and newsletter sign-up area to grab visitor’s email addresses. This way, you can keep your readers engaged with exclusive newsletter content and make sure they’re aware of your recently published blogs.

Use blog website templates to build in Webflow

When building in Webflow, it’s key to choose a great template with a blog layout. Think about what type of content you’ll use — video, images, articles, guides, etc. — and then select the page’s design elements that match your content type. Next, add sample content to see how it displays on the screen. And don’t forget to add a newsletter sign-up feature. Even if you haven’t launched your newsletter yet, it’s good to have a way to connect with your readers once they’ve left your site.

Need more help? Check out this video that covers how to create a blog website using Webflow CMS.

Experience the power of code — without writing it

In this post, we went over just five of the most popular types of websites. It doesn’t mean they are the only types that exist. The sky’s the limit to what type of website you can build on the web — from wedding websites to news websites and everything in between.

Using Webflow, you can experience the power of HTML, CSS, and JavaScript in a visual interface. You can start building a custom website for free, and you only pay when you want to launch to a custom domain.

How To Build a Website in 2025: My Guide for Beginners

Learn how to create and sell custom products the easy way, and without costly fees. Simply follow our simple 5-step guide for tips and advice on getting started!

Written and researched by:

Emma Ryan Writer
Oliver Simpson Senior Research Executive

Building a website is one of the best ways to grow your online presence and share your work with the world, and modern website builders make it easier than ever to get a site live. However, ensuring that your site is unique, functional, and attractive requires more careful thought and planning.

My 11-step guide will show you how to craft the best website for your needs, whether you’re looking to showcase your business, sell products, or simply want a digital home for your passion. Let’s get started!

This page was updated on March 18th 2025. Here’s what I’ve changed:

Our research team has carried out brand new website builder testing for 2025, and I’ve updated this page to reflect our findings. Notably, I’ve updated step three, providing the most up to date insights and first-hand imagery to help you choose the right website builder.

Key Takeaways

• A website builder is the most beginner-friendly route, since they have the tools to help you create, customize, and grow your site.
• Choose the website builder best suited to your goals. For instance, Shopify for selling and Wix for marketing.
• Include recognizable branding (colors, font, tone of voice) and keep it consistent across your website pages.
• Prioritize user experience, which includes optimizing your content and maintaining a clear site structure.
• Many website builders use AI tools to guide you through SEO, branding, and content creation.

#1. Know the Aim of Your Site

The first thing you need to do is decide the primary purpose of your website and what you’d like it to achieve.

There are a million and one reasons to create a site, but some common examples are:

• To sell products to customers
• To share your expertise through long-form blog content
• To present your professional work to a wider audience

Use Your Goals to Shape Your Site

Your main goal, or goals, will determine the type of website you should build which could be anything from a blog to a portfolio to an ecommerce site. Before you get started, it’s best to outline the following details:

• The necessary functions of your website – think about what you want to share with visitors and what features your site will need to do this. This may mean needing an AI chatbot to answer customer queries, a categorized blogging page to share information, or a powerful inventory management system to maintain your product stock.
• Your brand identity – your website’s tone of voice, color scheme, font choice, and unique selling point will help it stand out and bring consistency across your site’s design.
• Market research – see what your competitors are doing, identify gaps in the market, and recognize opportunities to connect with your target audience in a unique way.

Having this information at the ready will not only help you choose the correct platform and template for your site’s needs, but it will also help you to maintain cohesion and clear focus across your site from the beginning, which will reduce the amount of major adjustments you’ll have to make after your site is live.

#2. Choose a Domain Name

Every website needs a domain name – the part of your site address visible in the browser’s search bar that identifies the website for people browsing the web. For example, ours is websitebuilderexpert.com.

The good news is that plenty of website builders package a domain name with your subscription (usually for the first year only), so keep that in mind when choosing your website builder in the next step. And don’t worry if you need to switch builders or platforms down the line – you can take your domain name with you.

Besides using website builders, you can also get a domain name from a registrar, such as GoDaddy or Domain.com. This can cost around $10 to $20 annually for a .com domain name.

There are a few things to consider when choosing a domain name:

• Make it unique and relevant to your website, business, or brand so repeat visitors and customers can easily find your site again
• Keep it as short as possible so it’s not a pain to type in the search bar or search engine
• Avoid numbers to reduce confusion when reading or typing (numbers can also be harder to remember!)
• Think long-term and choose a domain name that you’ll stick to – changing a name, especially for an established business, requires a lot of time and effort

Choose a short, memorable domain name that represents what your brand does. A concise name is not only easier for potential visitors to remember and recall, but it’s also simple to type into a browser. No need to forcibly add a keyword in your domain name either – this is not a ranking factor! Prioritize what makes sense for your audience and what aligns with your brand identity.

I would also recommend opting for a recognized Generic Top Level Domain (gTLD) such as .com, .ai, .org, or .co. gTLDs are not tied to any country and can be used worldwide. This is the ideal choice if your audience spans across more than just one country, or you plan to expand internationally in the future.

Caitlin Hathaway Content Strategist

#3. Pick a Website Builder

To get started, you need the tools and instruments to build a website – a website builder is my top choice.

Website builders help you build, customize, and manage a website, no matter your skill level. They’re a user-friendly option for anyone short on time or lacking confidence when building a site from scratch. The best part is that website builders cater to all users, from beginners looking to create a personal site to industry-leading businesses. For example, Shopify is home to titans of ecommerce, such as Mattel and Gymshark.

Of course, if you want to get into the nitty gritty when building your website, you can also choose to build with a CMS, like WordPress, and organize your web hosting yourself. While this gives you total creative control, it’s not as accessible or intuitive to use as a website builder, so I’d only recommend this route if you have prior building experience.

Why You Can Trust Us

We regularly review the best website builders on the market, combining our years of experience with our rigorous research process to share data-driven recommendations based on over 200 hours of testing. You can see our top five website builders below:

Swipe right to see more
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Wix

Squarespace

Hostinger

Shopify

GoDaddy

Overall Rating
Overall Rating
Overall Rating
Overall Rating
Overall Rating

Best overall website builder

Easiest website builder

Cheapest starting prices

Top sales features

Quickest setup experience

Cheapest plan
Cheapest plan
Cheapest plan
Cheapest plan

$5 Shopify Starter plan

Cheapest plan
Free plan or free trial
Free plan or free trial

14-day free trial

Free plan or free trial

7-day free trial

Free plan or free trial

3-day free trial

Free plan or free trial
Help & Support Options

Phone (24/7), live chat, social media, help center, SEO Learning Hub, Wix Learn, community forum

Help & Support Options

Email (24/7), live chat, social media, help center, community forum, hire a Squarespace expert, podcasts

Help & Support Options

Email (24/7), live chat (24/7), social media, knowledge base, Hostinger Academy, tutorials

Help & Support Options

Phone (Shopify Plus users only), email, live chat (24/7), social media, help center, community forum, AI chatbot

Help & Support Options

Phone (24/7), live chat (24/7), social media, knowledge center, community forum, tutorials, podcasts

Number of templates
Number of templates
Number of templates
Number of templates
Number of templates
AI Features

• AI website builder
• AI Business Launcher
• AI theme assistant
• AI portfolio creator
• AI image creator & editor
• + more

AI Features

• Blueprint AI
• AI site descriptions
• AI text generator
• AI product descriptions
• AI business name generator
• + more

AI Features

• AI website builder
• AI heatmaps
• AI image generator
• AI assistant
• AI SEO tools
• + more

AI Features

• AI website theme creator
• Shopify Magic
• Shopify Sidekick
• AI support
• + more

AI Features

• GoDaddy Airo
• GoDaddy Studio
• AI product descriptions
• AI logo maker
• AI social calendar
• + more

As you can see, Wix is our top-rated website builder overall. It offers over 900 stunning templates, impressive built-in website features, and a beginner-friendly drag-and-drop editor.

That said, if you’re looking to build an online store, Shopify’s ecommerce features are unparalleled. And, for a simple editing experience, Squarespace is the easiest website builder I’ve tested.

What type of website do you want to create?

Business (Including Online Store) Portfolio Informational Blog

Building With AI

If you’re not too confident when it comes to building a website or you’re short on time, AI is the answer. Website builders are jumping on the AI hype – you can start up a conversation with Wix’s AI chatbot, let GoDaddy Airo help you build an online presence, or use Squarespace’s recently improved Blueprint AI to generate a basic site structure for you. Hostinger’s AI builder performed the best overall in our testing, asking only two questions that were clear and relevant.

An AI website builder is a great way to save time and energy, whether you use it to create pages or write content. But be wary of overdoing it! AI-generated websites won’t be as unique as something you can craft manually.

How Much Does It Cost To Build a Website?

I know that cost is a big concern when building a website, but how much should a website cost? Thankfully, the majority of website builders offer a free plan or free trial. This is a great way to get familiar with a builder before splurging on a premium plan.

If you decide to pay for a premium plan, website builders are still considerably cheaper than shelling out for a web developer or designer to build your site, which could cost hundreds or thousands of dollars. Website builder plans vary in price, costing around $3 to $30 per month (billed annually).

For example, Wix has a free plan and its premium plans cost between $17 and $159 per month (billed annually). However, Web.com came out on top this year as the best value for money website builder we tested, offering an affordable entry point to building a website with its $4.99 per month Website plan, when billed annually.

If you’re on a budget, check out our guides to the best free website builders and cheap website builders to see what’s available at your price point.

#4. Customize Your Template

Now that you’ve got this far, you should have a pretty solid foundation to build on. You know what type of website you want to create and have a set vision in mind, you’ve settled on a domain name, and you’ve signed up to a website builder. So, what’s next?

It’s time to design your website – your website builder should direct you to choose a template during onboarding (if you’re not building with AI).

Wix offers the most variety with over 900 templates to pick between. Most template libraries can be filtered by industry or website type, such as “Blog” or “Wellness.” Plus, the majority of templates offered by website builders are free to use, but do factor a potential cost into your budget since some platforms, like Shopify, slap a one-time price tag on their templates.

With your chosen template, you can then start customizing your site. Builders like Wix and Squarespace offer a drag-and-drop editor, making it easy for beginners to move elements around and position sections. Others, like Shopify and GoDaddy, use a section-based editor that limits you creatively but keeps things simple.

As mentioned before, I recommend using the free trials and plans available to play around in the editor first – see which editor style works best for you.

When customizing your site, draw ideas and inspiration from the brand identity you determined in step one. The important things to consider are:

• Color scheme – use the same color palette across design elements to pull the site together and keep things looking intentional
• Font type – I recommend choosing a font type that aligns with your website goals or business type (e.g. a trendy, modern font for an artist website or something more classic and professional for a real estate website)
• Visuals – add your eye-catching images and graphics to break up the text
• Content – make sure to replace any default template text with your own copy

#5. Structure Your Site Logically

While your site’s looks are important, you must prioritize your site’s usability and navigation. If a visitor or customer can’t find what they’re looking for, you’re not serving their needs effectively. Plus, creating a clearly structured website will help website crawlers to identify your pages and include them in the right search results, therefore increasing your visibility.

The main way visitors will move around your site is by using your website’s navigation bar or menu. This directs visitors to separate pages on your site, but doesn’t need to include every single page or link. Keep things as simple as possible to avoid overwhelming visitors with options, and direct them to the most important pages, such as the contact page or your site’s shop.

This said, the complexity of your navigation will vary depending on your site type. For instance, a clothing shop with lots of categories will need a more complex navigation menu, containing multiple options, than a personal blog. Visiting competitor pages can be a good way to gain inspiration and gauge how you should structure your navigation.

Top Tip When building your site’s navigation, consider the journey you want visitors to take. Is it easy for them to get from point A to point B? Can they easily find their way back to your homepage? You don’t want to force visitors to click more than a handful of times to find the page they want. Learn more about navigation best practices in our detailed guide.

Most website builders also let you customize your site’s footer, meaning you can display the information that’s important to your site, such as a business address, social media links, or a newsletter sign-up form at the bottom of each page, making it easy to find at all times.

Top Tip Breadcrumbs are a trail of clickable links that show the trail of pages leading from the homepage to the current page. Utilize these to improve the navigation experience for your site visitors

#6. Create Relevant Website Pages

Once you’re happy with your site’s appearance and aesthetic, you’ll need to flesh it out with relevant pages. A lot of templates come with pages built-in already, so the work is sometimes done for you. For example, when I tested Wix, I could add pages from the editor using the “Pages & Menu” button in the sidebar.

Regardless of your template or builder, it’s important to know what pages to include when building your website:

• Homepage – this is the heart of your website and should engage your visitors appropriately, sharing key information and branding so that people know the purpose of your site right away
• About page – use this page to tell your story, mission, and goals, whether that’s for an individual or business
• Shop andproduct pages (if you’re creating an online store) – naturally, an online store should feature pages for shopping so make sure to include plenty of product images and information to help drive sales
• Contact page – help website visitors connect with you or your business through a contact form, social media links, and general contact information (such as an email address or your store’s opening hours)
• Blog page – a blog is the perfect place for you to share engaging content, build an online community, and showcase your expertise in the market
• Some bonus extras could include a FAQ page, customer review page, membership area, or booking page to take appointments – these can be great pages to further customer relationships and build trust in your website

While I’d argue that every website should have a homepage, about page, and contact page, the rest is up to you and your website’s needs. If you’re building a portfolio website, you’ll want to add a portfolio or gallery page to showcase your work so potential clients can see what you’ve been up to.

#7. Add Website Functionality

The level of website functionality you need will depend on the type of website you intend to build. For example, you’ll need ecommerce tools if you’re looking to sell products or services, but a simple blog won’t need these features at all.

The features and tools you add to your site will also vary depending on your chosen website builder. Wix includes a lot of powerful features built into the platform, such as email marketing and internationalization tools. Shopify, on the other hand, relies heavily on third-party apps to add functionality.

Ecommerce

For online stores, we recommend choosing a dedicated ecommerce website builder, like Shopify. You’ll want a platform that offers intuitive product management tools and important features, including:

• Lots of payment options to give your customers choice at checkout
• Multichannel selling so you can reach and sell to customers across social media and online marketplaces
• Ecommerce-focused marketing tools, such as Shopify’s 3D scanner to dynamically present your products or email marketing features to engage with customers
• Security measures, such as SSL certificates and fraud detection, to keep your business and customer data safe from malicious threats or attacks
• Shipping methods that suit your business – for example, Shopify offers real-time shipping rates and label printing

Apps & Plugins

A lot of website builders offer third-party apps and plugins that you can install to add additional functionality to your site. Some are free to use, such as Wix’s own Wix Bookings app, while others can cost extra on top of your subscription, such as Mailchimp for advanced email marketing tools.

Top Tip While it’s great to explore available apps to enhance your website, I recommend taking the time to properly research plugins before downloading them in case of security issues or poor performance.

#8. Optimize Your Content

The next step is to optimize your website content and design. This will help boost your site’s visibility across search engines, improve the overall experience for visitors, and build brand awareness.

Consider these factors when optimizing your content:

• Search engine optimization (SEO) – boost your website’s visibility and traffic by optimizing your site for search engines, like Google, through SEO basics and best practices, such as keyword research, image alt text, and more
• Content hierarchy – place important information in prime locations on your pages so visitors don’t need to scroll or search around for it
• Publish content regularly – build up your authority and expertise in your niche by sharing relevant and valuable content with your readers, such as blog posts
• Consider all devices – almost 59% of website traffic comes from mobile devices instead of desktops, so make sure your website looks and works well for all screen types
• Optimize your visuals – compress any images or videos to prevent slowing down your pages and frustrating your website visitors, but don’t compromise on quality
• Assess the user journey – review the navigation and desired user journey to make sure the experience is smooth and intuitive

#9. Review and Publish Your Website

The final stage of building a website is to review your work and push it live! You don’t want to publish your website blind – even an experienced builder is bound to make an error along the way, whether it’s an element that needs moving or a line of copy that needs editing.

Before you publish, you need to make sure everything’s working and looks the way you want it. Go back through the steps above for final checks:

• Is your site’s purpose clear to visitors?
• Do all of the buttons and links work?
• Have you checked your content for errors or spelling mistakes?
• Is it easy to navigate?
• Has everything been optimized for SEO?
• Does your site run and load quickly?

Luckily, website builders make previewing your website really easy. Many include a button in the editor so you can see what your site looks like live – it’s handy to get a visitor’s perspective when editing. Lots of builders, like Wix, also offer a toggle to change views, so you can see what your site looks like across devices.

Top Tip It’s worth getting external eyes on your website before publishing. You know the website, pages, and content inside out, so request feedback from family, friends, and strangers.

#10. Promote Your Website

This year, the search landscape is rapidly changing, and traditional SEO strategies alone won’t be enough to secure your website’s visibility. When used effectively, social media channels can provide a considerable amount of website traffic and help you to reach a wider audience.

Sharing content between your website and social media channels can also help foster trust in your brand and improve customer relationships. Plus, additional channels like these can be great if you’re trying to share updates about your website or bring attention to new products or content.

Top Tip The capabilities of each social media platform differ and will have different ways for you to share your website content to your audience. Focus on the platforms most used by your target audience and research their capabilities to ensure you’re maximizing the effectiveness of your promotion.

Another good way to promote your website is creating email newsletters with your website builder or a third party platform like Mailchimp. The benefits of emails are that they’re extremely versatile and direct. You’ll be able to share your most pressing website news to your most valued customers. Just make sure your emails are engaging, to the point, and include clear links to the website pages you’re promoting.

#11. Maintain Your Site

It’s important to monitor your website and listen to feedback to make effective improvements. Keep an eye on traffic and performance through your website builder’s analytics, or third-party integrations like Google Analytics. This will give you insight into how people are engaging with your website, meaning you can use this data to make adjustments that maximize that engagement.

For example, you might find that people regularly visit your “About” page – over time, this could become outdated as team members change or your business evolves, so editing the page is an easy way to keep things fresh. A good rule of thumb is to keep an eye on how your pages rank in the search results for your key search terms. When they drop, it’s a good time to make changes.

Top Tip I recommend running regular checkups and audits of your website. This doesn’t have to be every day or every week, but keep an eye out for things like broken links or outdated content.

Promoting Your Site

After publishing your site, you’ll want to spread the word, whether that’s across social media platforms, like Instagram and TikTok, or through email newsletters. This is a useful way to encourage traffic back to your website and build awareness.

Sharing content between your website and social media channels can also help foster trust in your brand and improve customer relationships. Plus, additional channels like these can be great if you’re trying to share updates about your website or bring attention to new products or content.

How To Build a Website: Recap & Next Steps

If you’ve followed these 11 steps so far, that means you’ve successfully built and published a website. Congrats! To recap, once you’ve figured out your site’s purpose, chosen your domain name, and picked an appropriate website builder, the rest of the building process is all about customizing and optimizing.

And, as I’ve already mentioned, make sure to review and regularly check your website to spot areas for improvement. There isn’t a finish line when building a website – while you can get your site up and running quickly, be prepared to dedicate your time and energy to keeping content up to date.

Written by:

Emma is Lead Writer at Website Builder Expert, having first joined the team in 2022. She manages the website’s topical content strategy to help website owners navigate the highs and lows of being online. Emma also specializes in following the development of leading website builders Wix, Squarespace, and Shopify, through hands-on testing and research. Her work and expertise have been featured in Startups.co.uk, Digiday, TechRound, Industry Today, and Digital Information World.

Researched by:

Oliver Simpson Senior Research Executive

Oliver Simpson is a Senior Research Executive at Website Builder Expert, providing objective, in-depth research and ratings on website builders and ecommerce platforms that underpins the recommendations we make across the website. Every website builder review and recommendation you read on Website Builder Expert has been informed using Oliver’s unique research methodology. Whether running first-hand testing with writers or conducting in-depth research into audience needs, industry trends, and product features, Oliver is driven by a relentless pursuit of improvement and results.

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How To Build a Website in 2025: My Guide for Beginners