When I plan a home improvement project for my house, I find that having the appropriate equipment at my disposal allows me to work smarter and faster. It is astonishing how much of a difference a decent tool can make - and how much longer it takes to complete tasks without one.
Now consider online marketing. How can you use SEO to work smarter and faster?
It all begins by choosing the ideal tools.
In this blog, I have compiled seven of the best FREE SEO tools you need to get in 2021 to up your SEO game this year.
Verify your website and sign up for Ahrefs Webmaster Tools. Then, you'll be able to audit your website for over 100 different technical SEO issues. To make matters better, the tool offers advice on how to solve these issues.
Aside from offering suggestions on enhancing your internal linking, it also recommends ways to improve your search engine rankings.
In addition, this tool shows you how your site's organic keyword ranks compare to your competitors and who is linking to your website
Suppose you want to know where your website traffic originates from and which pages are getting it. In that case, you may use Google Analytics, one of the most effective free analytics tools available.
In spite of the fact that it is not a solely SEO tool, it is still a great way to see how much traffic you are generating on your website.
On the other hand, Google Analytics has since ceased revealing which keywords are giving you those visitors. You will need to use it in conjunction with a tool like Keyword Hero to figure out what is behind "(not provided)."
On its own, Google Analytics is quite strong.
But what happens when you combine it with Google Search Console?
It is even more potent.
When you connect your GSC account to GA, you have access to useful information like the keywords people use to discover your site, your organic CTR, and other great stuff.
Moz analyses data from more than ten different sources, including Google, Yelp, and Facebook, to assess your brick-and-mortar business based on how it appears online. The results provide practical remedies for inconsistent or incomplete listings.
Enter the main keyword for your blog article, and Yoast SEO will recommend optimizing it for search engines.
The best feature is the XML Sitemap Generator.
Sitemaps assist Google and other search engines in discovering, crawling, and indexing all of the pages on your website.
And, thanks to the Yoast plugin, you don't have to mess with your sitemap every time you add a new page.
This is because Yoast automatically refreshes your sitemap. Cool.
Enter any website or web page, as well as up to five keywords, to see where you rank for each. Examine your competitors' rankings as well.
When search engines scan a website, they check for a robots.txt file at the domain root. If they find it, they examine the file's list of directives to discover which directories and files, if any, are not crawlable. A robots.txt file generator can be used to generate this file.
When you use a robots.txt generator, Google and other search engines will be able to determine which pages on your site should be omitted. In other words, the robots.txt file generated by a robots.txt generator is the inverse of a sitemap, which specifies which pages to include.
Robots.txt files instruct web robots on what to do with the pages of a website. When a page is marked as prohibited in robots.txt, the robots are instructed to ignore such websites entirely.
If your site caters to multiple nations or languages, you'll need to correctly configure your hreflang tags. Unfortunately, it is fairly easy to make mistakes, which might cause problems for your website.
Enter your site's URL, language, and country, and the tool will produce the hreflang annotations for you.
Creating a list of free SEO tools may be a difficult process. There are hundreds of them out there! I tried to pick the ones that we have found useful and that you can apply on the web in minutes to obtain some fantastic insights.
If you're looking for even more tools, feel free to conduct your own research and improve our knowledge as well by mentioning those tools in the comments section below.